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Why sharing a crisis still matters when you cannot give

Humanitarian appeals are badly underfunded. Attention is one of the few things that moves funding, and anyone can give it.

A group of young boys smiling in the old town of Jibla, Yemen
Boys in Jibla, Yemen. Photo: Rod Waddington, CC BY-SA 2.0

Most humanitarian appeals in 2026 are far from fully funded. In Sudan, the world’s largest displacement crisis, the UN’s response plan has received well under half of what it needs. UNHCR’s operation for Rohingya refugees in Bangladesh was 45% funded at the end of August 2026. When money runs short, clinics close and food rations are cut.

Attention moves money

Crises that stay in the news receive more donations, from the public and from governments. Crises that fade from the headlines, even when needs grow, are often called “forgotten crises” by aid agencies because their funding falls with the attention.

That means something as simple as sharing a reliable briefing with a friend, a family group or your social media can help bring in support.

Share carefully

  • Share sources, not just emotions. A link with dated figures from the UN or a known charity is more convincing, and harder to dismiss, than an unsourced image.
  • Check before you forward. Old or misleading photos spread quickly in every crisis. If you cannot find where an image came from, do not share it.
  • Include a way to help. Every Nidaa briefing ends with trusted charities, so the people you share with can act straight away.

Small actions add up

You do not have to choose between doing everything and doing nothing. Read one briefing. Share it with one person. Give what you can, when you can. Remember the people affected in your prayers and conversations.

Start with the crises we cover.

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